Presenting Composers on the Web
We looked at the way composers normally present their music:
detailed biography and a complete list of works. This is a borrowing from
the world of printed music, where a publisher's catalogue presents information
to performers. The web though does not attract performers, it attracts listeners.
As composers we asked: what is it in our world and work most people
listening to our music don't get to hear or see? The answers lie in the composer's voice, environment, views on music outside his own, verbal interactions with other composers, scores, the personal flow of the pen. To convey these, we chose aspects of a single work and a constellation of material surrounding the music. They help us understand the human behind the sound.
Since about the Sixties of the last century, composers have used a scientific language for writing about music. This language is a lingua franca for experts. aAmplify believes, though, that it should not be used when addressing non-specialised audiences. That is why we embrace the pithy style of the web in our texts.
aAmplify's aims are threefold: to produce first-class recordings of new music, to build a site that is a breeze to use and peruse, to spread art music via the most novel publishing medium since bound books were printed.